- [Instructor] In this "Closer Look" segment,
we're gonna do a privacy walkthrough.
Now I wanna do something a little different
in this "Closer Look" segment,
I want you and I together to do a thought experiment.
We're gonna walk through our day and think
about all of the places that data is collected about us.
And the fundamental questions that we wanna be answering is;
Did you give consent?
Do you know what the data's being used for?
Do you know if the data is correct?
And do you have control over your data?
So let's start in the morning.
I'm gonna give you some examples and you can certainly
be thinking about your own day.
All right, so your alarm goes off, is it on your smartphone?
Because data's being recorded there.
Or maybe a sleep monitor, or maybe Alexa woke you up,
or Google woke you up.
Or perhaps you woke up and said,
"Alexa, play some music for me."
That's all being recorded.
Maybe you went over and you turned on your smart TV
to watch the news before you went to work.
That's being recorded somewhere.
Perhaps you went for a walk or a run,
maybe using your Fitbit.
Your exercise habits and your biomedical data
is being recorded.
Time to leave the house and you say to your smart thermostat
to turn down the air conditioning or adjust the temperature
and tell it when you want it to turn back on
later when you're gonna come home, that's being recorded.
You drove to work, maybe drove through a toll booth
and it has a license plate reader
or you have a transponder in your car.
Perhaps you stopped at a gas station or a convenience store,
there were surveillance cameras
and you used your credit card.
Maybe you needed cash, so you looked up where an ATM was,
so location services are recording
that you looked for an ATM.
And of course, in your connected car
you have a nav system that records location data,
GPS and your travel history.
And then you get to work and let's not even talk
about lack of privacy at work.
We know that at work, your whole day
is effectively monitored,
whether it's access control systems
or where you go on the internet or how you interact
with your email or what applications
that you're opening and closing.
All of that is being recorded.
Now your workday ends and maybe you stop at a grocery store
or visit a friend in a hospital or stop for a beer.
And there's a really good chance
you're interacting with a Bluetooth beacon,
which is accurate within centimeters
that can build an incredible profile about you.
Where do we find Bluetooth beacons?
Airports, malls, buses, arenas,
hotels, hospitals, cinemas, museums and stores.
They might be built into a specific app or bundled
with other apps like your weather app
and it uses your Bluetooth and location services.
Maybe you don't have those on, but you can still be tracked
by a cell tower or ambient wifi.
Then you get home and perhaps you told your IoT devices
to warm up the house or, you know, start your toaster oven.
Maybe sit down and do some research online
and all of your Google searches are now being recorded.
Or maybe you go to your favorite store
and you make a purchase,
those online shopping purchases are being recorded.
Maybe your Roomba vacuum decides to start up
and create a map of your room.
Or maybe you're into genealogy
and you've sent your information, your genetic information,
out to 23andMe or ancestry.com and well no,
not just information about you,
but information about everyone
that you've ever been related to is somehow available.
And this is just a sampling, right, of all the places
that information about you is collected.
And so going back to our fundamental question;
Did you give consent?
Do you know what the data's being used for?
Do you know if the data's correct?
And do you have control over your data?
Because really fundamentally, isn't
that what privacy is all about.
Right, privacy is the right of an individual
to control the use of his or her data.
So I would encourage you to do a similar thought experiment
and really think about how privacy affects you personally
and how you can improve the privacy practices
at your organization.
And that my friends is a closer look
at privacy and a privacy walkthrough.