[Music]
what's going on Cipher con how you guys
doing come on guys how you guys doing
this is the six
cyphercon you guys know what this hand
symbol means here slaps this what
because you said because the convention
slaps is that you
said that's a pretty good guess any
other
guesses six fingers yeah exactly there's
there's six fingers on there and that's
a that's an esoteric symbol for those
scholars in the audience it's been
around and I heard that when they first
made cyppher con first year they were
using the six fingers and a bunch of
different symbols all around and they
did that
because when they reached the sixth year
of Cipher con then they would actually
deem it a success so you are all here at
a success so give yourselves a round of
applause for that yeah little back story
on that but my name is culla and I'm
here to talk about web
three anyone ever heard of this concept
web 3 I'm assuming the folks that are
here so people I don't know yeah for a
show of a hands crypto web3 blockchain
Force for good raise your hand Force for
good Force for
bad okay we got a couple and I'm
assuming the rest of you have no idea or
maybe you have some idea but willing to
be
convinced let's say let's see okay
so what I'm going here to talk about is
not just about crypto and web 3 but more
so about how it can be applied to the
Creator
economy so there's another show of hands
who here is a creative or a Creator like
music or Visual Arts
or okay so the same people that's good
all right so we're going to get into it
while this how this whole Revolution is
going to change
creativity
forever there a little bit about me
first just to give you some context as
to who I am and why I'm actually here in
some fashion and some sense of authority
to talk about this stuff uh so I am the
co-founder of Firebird media which this
guy right here uh we're a brand new
bootstrap startup just a few people um
and we our goal is to
accelerate the dawn of a decentralized
Creator economy
and we're going to get into all that
what that means and it usually it
essentially it's we have a protocol and
a bunch of tools that are going to help
jump start that um I'm also the founder
of nft
MK who here has heard of nft
MK all right deep in the audience we're
rolling deep here guys anyone in
Milwaukee if you're interested come down
to the blockchain Village we actually
have nfts we can give out for you guys
that we're going to be using for voting
uh for our Leadership Council later this
year we have a bunch of fun events uh
that are coming up with music as well
and parties and also low-level stuff
about what are nfts actually and how can
we use them in many different
applications um a little and I guess got
to throw some hacker Street Credit out
there it's been a while um I'm mostly in
music now but when I was in high school
I was
suspended for hacking in into the
network whatever that meant to them I
essentially just double clicked and used
Java which I was allowed to in my AP
Computer Science class to do whatever to
do things and they were the
administration was quite uh upset and
they found out that we were maybe
planning some things but we never end
end to do anything malicious but they
were kind of caught with their their
brdes down when the breaches are up you
know what I mean um and also another in
high school I was able to successfully
hand in a science project late by
spoofing the email header uh of the the
date of the email header um to be a week
prior so I turned in a late homework
assignment totally got the full credit
and everything but this this is not
possible now this is only possible I
think this was in
2007 or 2008 most email clients would
just be like oh yeah that's the date
sure makes sense but now there much more
there's much more Shenanigans going on
so I had to I just had to include that
because I do have a little hacker cred I
did study Computer Engineering at
marquad as well um but mostly what I've
been doing uh for the past I'd say
almost almost 10 years now um is I've
been primarily being a musician and
being deep into the hacker world and in
the internet culture
I found these things called opsource
systems which I'm sure you're all very
familiar with and I thought that this
might be a great way uh a great model to
apply to my own creative assets uh and I
growing up in that type of community I
seeked out torrent private torrent sites
and I seeked out these open licensing
places and use them to distribute my
music and I didn't try to fight them I
actually found kind of my home in these
places um and so over the years I've
released 16 albums uh each year I've
been releasing it so it's been now over
50% of my life 2021 was my 15th album my
30th birthday different genres that span
from folk music to electronic music to
hip-hop music all types of things um and
because I embrac these open licensing
Frameworks I've gotten this music placed
in over 10,000 Productions whether it's
on YouTube or short films or even
advertisements like Northface and for
movies like Expendables 4 um and video
games like car mechanic simulator 2018
anyone know that one yeah okay we I I
was talking to someone yesterday and
they were like oh my God car mechanic
simulator yep 2018 there's a whole radio
station that's my entire
Library like hours and hours of my music
and uh and of course those who remain
and there's also Stickman rope hero if
anyone's ever heard of that one um um
also a little fun thing in there is I'm
the grandson of dick and Nancy wolf who
hold the Guinness book of world record
for the largest family band totaling 19
people so my grandpa and grandma had 17
children and they formed a family band
and they toured around the Midwest and
we just created a YouTube channel for
all the archives we have some CNN uh
videos some Milwaukee videos some some
Chicago videos and even the pat Rober
and knows those people you can assume
all these kids they were they were they
didn't play sacred and religious music
they played big band music a lot of hits
from the 30s and 40s but also they
they'd play some rock and roll and stuff
too um but so music is very much a part
of who I am and I actually was raised
under the tradition that music is a
sacred act for performance and for
creativity is not just a a thing for
business but is a sacred act and so I
felt that that kind of meshed with with
this open- Source idea of sharing the
things that I feel my contributions to
the world why would I limit that why
would it didn't make any sense to me why
someone would spend so much time putting
up barriers between people and their
music didn't make any
sense so yeah so then we get into this
idea of the Creator
economy um and this this is a newer
newish term um that has been coming
around as you can see in
2021 yet the numbers of 2022 still
waiting for and we don't know if this is
a covid anomaly or of sorts um but we
know that this economy is just I mean
this might be where it reaches that par
parab parabolic uh moment um and this is
all of YouTube and twitch and only fans
and patreon and all those things you got
some you got one to plug no uh we don't
want to see
that uh but the idea is this is quite
quite uh an Emerging Market because
everyone and their grandma is becoming
an influencer and a and a content
creator more specifically as technology
has become
democratized we all have well have my
phone but we all have a phone that is
now being utilized to make Grammy
winning work s uh I believe Kendrick
Lamar and his what is it to bimp to bimp
a m butterfly album one of those songs
was tracked through an iPhone uh at
least part partially I'm sure it wasn't
mixed and mastered in there but anyway
the the the point being in order to make
an album of that type of caliber only 50
years ago only 20 years ago you're
talking about significant difference of
amount of money that you have to spend
the amount that you would have to spend
for Abby Road for a Beatles record and
to distribute this vinyl the whole world
to manage all that and keep track of all
that accounting and talking about
hundreds of thousands of dollars worth
of engineering and multiple Engineers
now he can just say Alexa record this
you know uh so this is you know this is
very exciting for me at least uh as a
Creator to see that this is
becoming so
large
so who here has heard of Web
2.0 or web two maybe or maybe know the
web one or we call it the.com boom right
or the.com era who who here was old
enough to remember that been been
through it yeah been through it um PE
people got yachts and people got not
yachts and it happens every time um and
web 2 is no different um and what we saw
in web 2 was really the rise of
platforms uh in the 2000 we started
seeing user generated content on MySpace
we got some musicians that were blowing
up on MySpace like the great Wisconsin
native bony ver maybe you've heard of
him a lot of his big breaks at the
beginning was through being discovered
through
Myspace and all of a sudden now we see
these new platforms that are using
technology to generate their own
creative assets like one of the first
deals that I ever signed was with this
company out of London called carbon
logic
and they used a website built on flash
rip uh that was essentially
crowdsourcing all their music for
synchronization and for publishing deals
so they would they would just create
this organic this platform for
communities to be built I put my music
on there and they reached out and said
hey we really like this song would you
want to cut a deal I said sure I'm only
16 but I'll sign it
anyway and then I got my first dollar
from music well it was a British pound
but I I went to the bank and cashed it
and the lady said it's only going to be
like 20 cents after the conversion and
after the fees I said I don't care give
me that 20 cents looking back I think I
probably should have kept it but but in
the 2010s we started to see the
influencers so we start to
see a lot more advanced platforms
starting to involve and we start to
see we start to see these influencers uh
becoming kind of these channels and
these real big money makers for these
platforms
um and then in the late 2010s it started
to be then we started to see more direct
mon monetization like we started to see
patreon we start to see substack you
know was we start to see things like
that where people are using then these
platforms to funnel in new fans into
their own ways to direct consumer um
and so that's kind of the web 2 web 2 is
essentially we can start to read and
write both it's not just looking at the
web and consuming it's okay now we can
create content we can distribute it
through these platforms and then finally
we're starting to get ways okay maybe
now we can do direct
monetization and I'm sure we've all
heard of these platforms right like I
mentioned some of them before twitch
YouTube
Spotify
SoundCloud snap chat Tik Tok
WordPress Twitter you know I'm
sure I'm sure you all know and have used
and have probably at least half a dozen
of these apps on your phone right
now and so this is what runs the Creator
economy right now these are the these
these are the people in charge these are
the people that make that they they
control the means in which this money
and these content
gets gets consumed gets
distributed and they really have the
lock and key into a lot of these the
algorithms you know we've all heard at
the
algorithms I know I have to fight the
algorithm every
day everywhere every morning I put on
you know I put on my
shoes and I look over to my girlfriend I
said I've got to fight the algorithms
and put them up she goes go give him
H true
story but we got problems with these we
got problems with these platforms guys
some major problems this is a problem
that we see and not just the Creator
economy and not
just in these certain platforms like
YouTube this is a
chart of the number of channels with
certain amount of
subscribers and then the actually number
of subscribers so we're so what we're
seeing here is essentially a high
concentration of sub of subscribers to
only 10
people so we're really we're really
seeing what is called a power law and we
see this in economics a lot we see this
in uh you know we've all heard of the
99% the 99% and the
1% that's kind of that whole idea is
this power law that we see in economics
and U and this is a this is a problem in
a lot of ways I mean the obvious reasons
are we it starts to be a feedback loop
we start to see someone like Mr Beast
you know who exploded uh recently and
because he's doing well YouTube and all
these platforms reinforce it and because
that's where their money is made and
they just keep reinforcing and
reinforcing it and there's very little
incentive for them to look down and
discover new artists because it's now
they have to take RI higher risks and
they have to take more resources and
especially with something like Spotify
where streaming in the music industry is
already already really narrow thin
margins uh in the streaming world
they're going to take the bet they're
going to take the bet on that big
artist and this is also known as the
celebrity effect you see it in
Psychology is also attrib there there
also is a power law in that it's a
similar concept oh have you heard of
this person oh I've heard of them okay
you're going to You'll already those
barriers between you consuming it or
purchasing some sort of ticket or a song
or what or a video or their
patreon you as a consumer are much more
likely to do it so there are also
psychological reinforcements to this
power
law and so we see this really uh to me
this is indicative of
of what we know as
centralization of Authority or
centralization of Economic and political
value and power so these small amounts
of people are end up being the ones with
the most amount of
power and is this right is this the
right way to do
it I you know I don't know I'm not a I'm
not the
philosophizer in that way and I'm not an
economist but when I look at it because
I'm not one of those 10 I go this isn't
right this isn't right man but I I'm
sure that the
platforms uh think differently I'm sure
that all the folks that are on the teams
of those 10 people all the people that
they employ
which is essentially what they are is
these they are in themselves their own
media Empires using these
platforms so that's the power
law and I say I'm not I'm not an
economist but Herman Dy is and when when
I start to think of things where we see
this concentration of of power and
concentration of wealth and
stuff it really to me shows the lack of
control of the average individual
uh with in the in these platforms that
are consumed by everyone and so Herman
Daly says a lack of control by the
individual over the
institutions that not only affects his
life but determines his livelihood and
in fact is an excellent training in the
acceptance of
totalitarianism so then that brings up
that question are we all just being
trained and vetted with these types of
platforms for them to just keep
reinforcing this ability for us as
individuals not to really have that
control and power that we might
need in order to work together in order
to fulfill our creative potential right
now we're fighting algorithms like I
said and not getting up and getting to
work and actually finding the creativity
in each of us and we're focused much
more on how do these platforms work how
do they want us to do it
like for example I'm a big album guy
like I said I have 16 albums that I used
to release them all at once one
album here it is here's the album but
with the rise of
Spotify now they want me to release a
song a month and luckily I have all
these songs and some starting to release
instrumentals so I have a song a month
sure okay I'll release the instrumentals
and I have new songs every so often and
I and I do it but it's changed my model
and now I have to think and have to
spend all this time on these platforms
and honestly my fans don't care they get
confused they only care because they use
Spotify and that's how they consume it
so if it were up to just me and them
which I still do I still we could
release the album and give it to them
but they still use
Spotify so some people might be
interested so we we find this divide
here between this the individual the
independent Creator and how they work
with each other
and of
course a looming uh
threat of actual of us actually
accepting potentially these
authoritarian models even knowing just
being trained bit by bit okay yeah give
up a little bit more of our autonomy
give up a little bit more of our
creative potential in order to satisfy
the
institutions is that right yeah okay and
then now we enter into web 3 from
platforms to protocols so I mentioned
before Firebird media what I'm building
there is a
protocol and that's just really a in its
definition I mean I'm sure people here
are very familiar with the Internet
Protocol and
the transport control
protocol bunch of other protocols the
covid-19
protocols and so what we see is
essentially the Great great things about
platforms and web to there fantastic
things that happen we're able to
distribute our production we're able to
have more personalized consumption we're
able to connect with each other globally
these are all awesome things really
great but now when we enter into web 3
we start talking about decentralization
we start talking about self- sovereignty
so we're seeing distributed ownership as
well the interoperable identity between
many different people working together
in order to in order to create assets um
and then we can create standards for
contracts and licenses all the stuff and
and so this is a little high level I'm
going to get into the the nitty-gritty
of what this means actually
here like I said web 3 is all about
economic
sovereignty it's about you being the
owner of your assets and having the
control over it not forfeiting it to a
platform form forfeiting it to a
centralized Authority you can have the
freedom choice to do it if you'd like
there's no reason you shouldn't there's
no reason you couldn't go and uh accept
that deal with a with a large platform
if that makes sense to you but likely
they're going to take all of the
ownership of your intellectual property
and I know and the music industry is a
perfect example where this happens every
day there's another quote I almost did
by
uh um Fear and Loathing in Las Vegas guy
with name Hunter S Thompson he has a
scathing quote about the music industry
and about the the music business about
them being murders and murders and and
thieves and pimps and it's a long the
music industry is a long plastic hallway
and it's just all bunch of it's all just
bunch of
nonsense so the web one really was so if
we if we follow the Jane here web one
Web Two web 3 web one was really like oh
wow we can can we can make a page with
HTML
amazing I can look up the Yellow Pages I
can go to pets.com see some cute pets
that's pretty cool never had that
before and then when web 2 came then all
of a sudden we could read and write so
now all of a sudden we can put
applications on this and that's what we
started to get Facebook and YouTube and
all those types of things now we can
actually
program uh have an application layer
that can do a little bit more and so now
web
three we can read we can write and we
can
own so in the web one and web two you
see the the circle in the middle those
are people exchanging their information
but yet as soon as they as soon as they
distribute them and exchange
it a lot of times some of these term you
know if I don't know ever read the
Instagram terms of service or read any
of these terms of service to some of
these big platforms is it says in a lot
of these pretty clearly that they have
the right to take this stuff and use it
however they
like so in web 3 all of a sudden now
your creativity your creative output is
now tied to you as an owner through
economic sovereignty so you become your
own bank you become your own label you
become your own publisher you
become sovereign over your own you have
you become responsible for your own
sovereignty so what this is what someone
might someone folks here might be
familiar with this little abstraction
here the OS the Aussie or the OSI right
so I took that and kind of
slapped what our protocol is on top
there uh so we at fiber media are built
on cardano blockchain anyone here ever
heard of
cardano yeah anyone fan of Charles
hoskinson yes yeah me too yeah we're
we're we're very fascinated with this
with the architecture and I'm not going
to get into necessarily all about about
that but what cardono allows us to do is
to have governance and smart contracts
and computation and settlement all at
our
fingertips so all of a sudden now we
have access to this internet computer
where we have a set of Open Standards
for Lending for borrowing for
Distributing assets for for licensing
for contracts for all these different
types of things out of the box and then
we can build on top of that we can
create new novel ways uh for example
floorless which is my
co-founder's protocol that he's building
for nft
marketplaces so he's building them he's
building essentially the architecture
for for the new generation of e-commerce
is another way to look at it uh where we
can put 10,000 tracks transactions into
one you can have your creative asset
shipped to a thousand stores in one
click have with all different
parameters you can compress all this
stuff
offchain uh it's and of course instant
settlements more or less we call I he
keeps telling me to not stop saying
instant compared to the bank it's
instant compared to if anyone here has
ever a musician has ever dealt with a
synchronization deal it's in by
comparison let's say I'm still waiting
for some snc money from two years ago
and these are what these are established
professionals this is just the nature of
the business
so the fact that we can send an
asset I mean downstairs I sent a bunch
of nfts today they come in within a
within a minute
and that's no Bank telling us what to do
There's No Label that's there telling me
what I need what I can and can't do cuz
I'm the one with the sovereignty I'm the
one who can
decide uh so what essentially what we're
doing on this stack is we're connecting
this Creator the audience these
platforms and communities with our stem
mixer dap and so who here knows what a
Dap
is what is it
count decentralized application
yeah so essentially it's it's it's like
an
application on your phone but it's uses
decentralized
protocols the people that use this
protocol the people that you can to just
get a picture of how this ecoystem works
with the users we have the Creator the
content creator which we all know
someone like me someone like all the
people that raised their hands the
people that are creating these things
and then there's the communities and
platforms that can build on top of this
protocol and then there's the audience
that's consuming it and then there's the
operators and The Operators is very
generic but this could
be a validator this could be a steak
pool operator could be a crypto Miner it
could be we're even there's even some
folks that are experimenting with jury
systems where folks can in like there's
this thing in music industry called
dcma right or is a
dmca
dmca the digital Millennial Copyright
Act and it's not and it's purely for
Millennials if you're not a millennial
it doesn't apply to you no just kidding
applies to everybody it's a law but what
that what that does is
essentially allow for your
community to become jurors or to have a
stake in actually help
helping kind of settle some of these
these issues someone says hey that's my
song okay well we can get some machine
learning we can get some people and we
can get get them together and if they
put in some effort they can actually get
some rewards they can actually get paid
for their effort another example of this
is that we might all know is a Spotify
playlist
curator right so who I'm sure everyone
here who uses Spotify has used some sort
of playlist or maybe you've made your
own
but playlists on Spotify are the holy
grail for musicians to get on the
editorial playlists with Spotify the
ones with 10 million views 10 million
listeners if you're on that you're
set you get on one with 100,000 it's
okay you get like 100 bucks or something
few hundred bucks maybe if you're if
you're lucky but in the current system
way Spotify works and this is this is
just you can you can kind of EX use this
as an analog for every other platform
uses a similar type of thing when we're
talk talking about the algorithms
right and Spotify if you're an
independent playlist
curator you're spending all this time
finding the most upand cominging music
the awesome music that's
coming and Spotify keeps track of
everyone and what they're adding to
their playlists and they know who are
the people who know the new acts before
they
do and so then they can prioritize these
people as taste makers
as people as
as more valuable
individuals and they can use their
curating skills and just take it say oh
all that time that you're spending on
those playlists
thanks you don't get any money actually
you pay us for the
privilege to make these
playlists so in a web in a web 3 world
those curators
they can be a part of a community they
could be part of a platform they could
be an operator they can be actually
engaging in this protocol and getting
something back so the we can we can
Define so many different types of roles
in this economic
system so then we get to the the fun
stuff the features of our protocol and
like I said we're a brand new startup
and these are these are what we're
aiming for and some of the stuff we
already have uh in the works some of it
we're still working on some of it's
built in and I you know
see I'm going to Breeze through
it the first one here is Licensing in
smart
contracts so I mentioned about how I
embraced these open licensing platforms
and Frameworks and that was able to get
I was able to get this fan base and get
placements in all these video games and
TV shows and stuff by sharing
it by doing that I actually lost I it
was it was a cost benefit analysis there
was many situations when some folks
could have given some money or could
have given something or maybe they
didn't even follow the the license like
for example any you guys remember Jersey
Shore people people have fond
memories the maybe you remember Jay wow
as one of them
maybe the folks that don't know
congrats well Jay wow created this movie
called The Mint after after her Fame at
uh Jersey Shore and it was all about a
struggling record
label that was trying to get back on its
feet and they used 12 of my
songs they used the wrong license
they gave me credit incorrectly didn't
even ask me didn't even reach out you
and and put in the wrong license like in
the
credits using it incorrectly clearly
stating them using it
wrong now with licensing in smart
contracts on a on a web 3 Creator
protocol these things can
be
enforced as by an independent validator
essentially a piece of code that you can
put on a on a on the blockchain and when
nfts go through it or if someone tries
to access a song it has to go through
that independent validator and that
validator can say
hey this you can you can use it like
this you can use it like this you can
use it like that someone can say oh well
that checks out for me okay boom and
then we can actually enforce that and
and
another great example I try to give
people is you can still Embrace like
with with these types of inmen
validators giving music as another
example there's this thing called Step
deals in the music industry I'm sure
it's in other Industries as well and by
the same or other
names and what this essentially means is
you can use my
song for
free until or if this reaches a certain
level of volume of sales or this reaches
a certain dollar amount then we can put
in
another agreement that says okay well
now you got to give me
5% so this is an an example how we can
really customize how people can interact
with each other for
like for example if someone's going to
make a remix and we're going to get into
remixes here in a second someone is
wants to open up their music for a remix
that actually can incentivize people to
then share their content they can build
community around their assets and all of
a sudden now we have visual artists
musicians people who are already
collaborating they're already doing this
now we can just keep track of what are
the actual rights of
usage what are the what actually is
allowed we can keep this on chain and
then we can slowly move bit by bit of
these contracts into these independent
validators
the Creator portal
is is the place where creators will be
able to go upload their music they'll be
able to access a global
registration of all the all the assets
that are utilizing our protocol they'll
be able to go and browse oh hey I'm
making I'm a YouTuber I want some songs
that I know this person's given me me
the ability to do this okay well let me
just search by okay boom Oh here are all
these songs okay now I can use them or
hey I'm I'm looking for a Bas track I
know I can play drums but I need a nice
Bass track oh this Bass track this is
amazing 50 bucks okay I'll use I'll buy
it for 50 bucks boom
happens that they just do it
peer-to-peer there's no subscription
gating there's
no agency that actually purchased those
assets or they have exclusive assets and
they just have music Farms of musicians
and they just hire them to make generic
boring music and you're paying this
crazy fee to get it nope we're going to
do it peer-to-peer
and then of course all the beautiful
things about cardano allowing for this
reliable payments like I mentioned about
still waiting for this synchronization
money still waiting for some of these
payments
it's man I mean there could be hours and
hours and hours and hours of how
dysfunctional the music industry is when
it comes to music
royalties and then the the really
interesting thing for me is this
collaborative economy because then when
we have these decentralized creative
protocols where people can come together
of different artistic
mediums and work together essentially
they have this piece of intellectual
property that they all contributed to
right and now we're able to have this
instant tokenized
pool of
equity that where people then they can
decide to do what they want and they can
say actually I own 25% you own 50% he
owns the other
25% we don't need lawyers to come up
with this crap we don't need we don't
need them to go and bark down someone's
tree and try to enforce this Focus all
this money on
enforcement no they can actually
incentivize collaboration where then
they can just come together and then
whenever that gets sold whenever that
gets utilized by the smart contract they
just get paid and there's no one waiting
for the money there's no one saying oh
yeah no I'll I'll ping them yeah I ping
him last week I'll ping them again I
guess it's like oh yeah three
years yeah well it's not that
usual three
years and then what you can do is then
you can you can have this example
like a big DJ or electronic artist could
release
their their music and they could have
their Community then build on top of it
and they can still retain all their
owner ownership they can still decide
yeah I mean I still want 50% of
everything sure if if that person allows
them to be part of this song and allows
them to be part of they could they could
just they could get pinged and say hey
someone made a remix they could listen
to oh yeah that's sweet let's put it on
the album click all of a sudden now that
new artist is on is is in the official
album around the collection and vice
versa some big artist could go and take
oh hey I really like what this
independent artist is doing I'm going to
make a remix of it and that Independent
Artists can have all their value and all
of all that stuff defined
beforehand and then we can create
essentially a much more frictionless
collaborative Spirit which we find all
the time in the open source communities
and we find all the time in the musical
communities but we just never have
had that we never had the technology to
really enforce this without these giant
centralized authorities and and and just
getting worse and worse so we we need
this so we're building first I mentioned
about stems and so who here is familiar
with
stem yeah it's a it's an industry term
in the music in uh in music for the
isolated mixer track of a song and so
what that means is like just a Bass
track like your favorite song just the
bass by itself or just the drums like
see that band outside is a there's a
mixer that all of them go into and each
of those stems is just one of those
channels
so essentially what you can do and this
is what we're doing with our stem mixer
is I'm I've my 16th album called
Firebird uh has four songs and each of
them have about about five stems each
one's like a folk song one's a blues
rock song one's a electronic song um and
the other one's like a Neo Soul song and
they all different types of instruments
and different types of things and so
what what we're doing is we're reaching
out to all these different artists and
communities in order to contribute their
own remixes and their own pieces of
artwork and then now we can sell an
album together and use each each other's
platforms all inone and collaborate
together and then these individual
communities can turn around and bring it
to their bring it to all the people
within their communities and do the same
exact thing incentivize creativity as a
utility and so this stem mixer deck we
we're calling it automatic collaborator
tool because what it it does is it
solves those issues of ownership solves
those issues with licensing which is
such a big issue uh which didn't really
Touch Too Much but uh for those who
familiar with licensing maybe you know
with software you can imagine uh maybe
how licenses are with music so many
different places and ways to license
these
things and then of course the royalties
can be split the beautiful thing about
blockchain and particular cardano it has
this very
unique I I don't know what accounting
model I think is what called the
extended utxo model built it's extended
upon the bit coin accounting model and
with the power of that we already have
and we I mean we've tested it we haven't
put in line but we can split up to 2,000
owners we can give royalties to 2,000
things and and we can keep track of it
as derivatives happen you can make a
derivative of a derivative so you can
make a cover of a remix of a cover and
keep going down the chain and it all
gets the validator can understand it
recursively
I mean I don't know what a cover of a
remix of a cover of a remix looks like
but as you can
imagine that's a lot of paperwork and
that's a lot of issues for Publishers
publishing performance rights a
organizations and other folks to try to
make sense of all that good luck it's
already hard up so we're trying to make
that
automatic we want to we want to embrace
this collaborative spirit and this is
something like I've been releasing open-
Source music I've kind of glossed that
at the beginning those albums I me I've
been releasing all the stems of my music
for 16 years over 150 songs I've been
doing this and no one no one really no
one really like cared or understood some
people be like oh yeah sweet open source
people that know they're like oh yeah
that's great but the average person
didn't really understand I mean people
in the remix culture like in Hip Hop and
electronic they get it they know what
stems are but they don't know the and
they they understand there's power there
but they know that they're pretty
helpless for forcing these things to
even I I mean I don't can tell you how
many times I've talked to a band and
asked them who owns the songs and they
just they have a Blank Stare they don't
even know what that
means they don't even know what it means
they're just like what I I mean I wrote
it I guess but like wait but he played
the bass I'm like well who
owns so we're GNA make we're trying to
make it
easier yeah so this there's three tiers
of of you know of customer segments that
we think that could benefit from this
and they all have you know they all have
unique different ways of and I've kind
of already touched on this I
think and I just keep it
moving yeah I mean I didn't get the memo
on the screen placement here uh but as
you this this is where we're at with
Firebird so we're brand new brand new we
have a website um and we're developing
our app and we're uh within the next
month
we're going to be at uh we're going to
be there in New York if anyone's there
in from April 10th to April 17th we're
going to be pop around all different
places um as well as being
really really aggressive with this early
adopter program for the stem mixer to
try and find all the best communities
and artists that want to participate in
this in this little experiment and uh
and there's a lot of benefits that can
come from that too so if anyone is if
anyone knows anyone on the cardano
ecosystem or in just blockchain in
general or doesn't even need to be maybe
they're curious feel free to reach out
uh if you're a Creator let us know
because we're really curious as to how
people want to use this and um and we're
just going to have a nice fun little
experiment but by the end of the year
you know we we're plan to have our whole
white paper done our protocol fully
defined uh in terms of what is going to
be some basics of our tokenomics you
know I mentioned a little bit about
the different users and how they might
work we need some tokens for that but
anyway so I'll leave you on another
quote
here so we can go on as we are heading
towards greater political and economic
chaos or we can work to achieve systems
of and organizations of a size of a size
where we may regulate them not not like
what we have
now to reshape our Landscapes to permit
ecologically sound and locally rooted
settlements that's what distributed
ledgers and distributed collaboration is
all about
localization to create for ourselves a
world in which our societies our econ
economies our politics are in fact in
the hands of those free individuals and
those diverse communities and cities
that will be affected by them a world of
course at a human scale not at a scale
of a large Authority and centralized
Authority but of a
human this is a great quote by
Kirkpatrick s and it's Works human scale
Revisited great
work yes so I think we only have a
couple minutes here thanks everybody for
questions if anyone's got them thank you
so
[Applause]
much
any
questions the website is Firebird
media. or you can go to Twitter and it's
Firebird
cnft pack oh Packers get back
to
yeah
yes so the app is our first proof of
concept of our protocol the protocol is
what is what Firebird is so we're it's
an open source protocol or a series of
smart contracts and standards to handle
these licenses and intellectual
properties well so it's a great question
so doing transaction fees more or less
uh just like a typical Marketplace we're
starting off with just
2% two to 3% or so for for simp for
people minting them and and sending them
with to each other and all that type of
stuff exchanging them doing derivative
works all those types of things um but
the stem mixer dep that when it is
launched is part of our whole Genesis
token sale and that's really a
collectible nft token sale with kind of
inflated prices of Collectibles and
those tokens then will be utilized later
and we have all the future value ads you
know stuff so that that's the primary uh
primary way that we're we're funding
this we're all bootstrapped
now yeah
exactly
yeah yeah so the like you mentioned you
know you have this is the thing about
standards right is that's only a
standard if everyone uses it right
and that's a big challenge right for any
anyone creating a new protocol or a
standard that they want to do so you
know we we're just trying to like I said
our mission is to accelerate the dawn of
it so we don't know if our standard is
going to be a standard that's going to
be the one uh we're just trying to move
the needle a little bit um and it's
really
particularly these songs are the
intellectual property is tied to an nft
that has a specific amount of metadata
um and references to other nfts and
other things and uh and that's ESS
essentially the kind of the more
proprietary nature of it there's also an
architectural standpoint with floorless
uh which was in that that azy script and
that's that's really um the novel way of
storing this data is this is through
floorless which is our partner
yeah so why did I use cardano over
ethereum well yeah so the first thing
was because in in ethereum you have to
whip up a smart contract uh and give up
custody really of of your token to the
smart contract in order to in order to
actually make an nft it's through a
smart contract on cardano it has this
thing called a native asset standard
where an nft is treated the same as one
Ada which is the token so they are they
have almost the same infrastructure of
how it's used so it's much more it's
basically allows for liquid staking
where you can keep custody of your
assets but most of how most of how
things then get distributed are through
snapshots of the chain so you keep it
you don't have to put it in a smart
contract unless you want to unless it's
going to be some Advanced thing that you
need to put it in a smart contract but
with cardano allows us to be able to to
keep your songs in your wallet or keep
your assets in your wallet and then
still allow them to be able to be U like
to be able to be looked at and sold
bought and sold and all this type of
stuff um and and of course this idea of
liquid staking which if anyone has is
staking ethereum they know uh you don't
actually have it you have to give it up
in order to stake it and on cardano you
keep it in your wallet and so that
that's one fundamental architectural
thing but it's also the extended utxo
model it's the expressive nature I mean
there's there's there's a laundry list
we can talk after I can let you know
about about it but uh maybe one more and
we got to go I think there was another
question or did they
leave any other
questions what's
that did I sewer I mean I don't know
what there's that I mean that was a flop
of a movie man I don't know it would
probably be more worth more worth suing
it it was just it was it probably worth
more of a as a screenshot and a social
media post than actually suing
them yeah there we go get the AI to
start
damn so yeah you know that I mean that's
a good point though about about suing
right suing for misusing someone's
intellectual property with our protocol
we we want to disincentivize enforcement
and incentivize proper collaboration
so there's too many too many problems
with enforcement it's a it's a it's such
a such a pain it's much you know it's
much better solution in our our opinion
to create better incentive systems as
opposed to trying to be like put the
hammer down after or put up Gates and
try and you know but anyway uh got to go
thank you guys so much uh for your
attention enjoy the rest of
cyphercon