collection is obviously an issue that
comes up around the world and efforts
that simply deal with you so not
collection end up bumping into those who
are worried that collection means the
NSA collection means who goes how do you
were sort of respond to the concern
about collection is some of it let's
recognize that the data stewards or the
policy makers will recognize the
legitimate value of certain collection
and then it's other kinds of collection
that might end up being subject to
choice or restrictions how does this
address the collection concern I think
yacouba's really framed the reality of
it and one of the messaging challenges
is the the core of all my work starts
with principles it doesn't doesn't leave
those alone it says that and i hearken
back to David Smith's wonderful critique
at the OECD which said you know that the
principles really aren't the problem is
the way we've implemented them over the
last 20 or 30 years that have become the
problem and now it's time to change
collection of course has to play a role
in it but a byproduct in my view of
what's happened over the last 20 or 30
years is that we've called focused
perhaps too much on collection which
made lots of sense when you could count
the number of transatlantic data
transfers on one hand and still have
fingers left over may not make the same
degree of sense in a ubiquitous world of
wearable computing but that doesn't mean
to say the collection is important it
also doesn't mean to say that most of
the other existing fair information
principles still applies of course data
security still applies of course a right
to access information still applies but
I want to actually the consent thing is
just an interesting a messaging example
that actually want to borrow from
something you said this morning which
was so profound having a debate about
whether consent actually is the European
model and the American model probably
isn't all that useful you and you you
framed it in terms of instead of trying
to rationalize or fight between the two
sides saying your model needs to change
to ours our needs to change drawers one
of the things I think we would be do
great disturbances if we say well you're
wrong in your premise consent isn't
dominant therefore your conclusions are
all wrong that would be disastrous what
I think we say is look that's but one
reason why the model needs to change it
doesn't much matter we should actually
almost close that debate and say hmm in
a world of ubiquitous computing of
automated data collection of machine
learning machine decision-making we do
need to find a different model and it
should be likely more based on
responsibility of data stewards around
use recognizing that there are still
many other principles one thing that has
actually got no press which i think is
kind of interesting in a way one of the
suggestions we actually made to the
revisions to the principal's was to
embed a principle of enforcement that
seems a pretty powerful advancement to
data protection and somewhat at odds
with perhaps the people you met in
Silicon Valley that said that it's
contrary to the business model so I you
know I think that it will thats that's
the one point I fully agree well-funded
dps always and although i'll note there
obviously many well-funded stirrups in
Silicon Valley and yes I feel like a
grandfather to and we were visiting a
couple of companies let's just note that
about maybe half of the economy in the
u.s. is regulated by significant you
space restrictions banking credit
employment a whole and many of those
startups start moving along and then
they learn that well there's health data
involved and so sorry they actually are
now subject to some very strict stricter
often than many of the EU based laws
around restrictions for HIPAA on health
data or banking data or credit later or
employment data and so what one day
someone's going to do a good economic
analysis but of course the sexy
companies who are doing some of the
wildest and craziest things obviously
are some of our sometimes our tech
startups who do indeed need to bump into
the concern I think we're going to try
to squeeze in one question but a
reaction from anybody else on the panel
poking just so I think that Yakoub and I
are very close on most of these poets or
one or two to
it says but I think absolutely yeah I
think none of us are seeking to
legitimize unacceptable business
practices we talk about some business
models we're trying to legitimize those
absolutely not i mean what i would say
some of these startups if you tell them
you know you can do you can go ahead but
you must not depend fundamental rights
for freedoms they will just carry on so
I worry about I worry about that i think
the point we've made you know really
this is all about trying to shift more
real responsibility onto the shoulders
of the data controllers and give more
confidence to the consumers i mean in
another area food safety there's been
big debates around how you communicate
the risks of certain sorts of diets and
certain ingredients to consumers and in
the end that debate finally to quite a
large extent got boiled down to the
traffic light approach and consumers now
have red amber green if we can do more
of that we can signal the risk areas the
green areas which completely safe the
low priority is and maybe the amber
areas where you need to take a little
more care on both sides and just finally
responding to your point Jules I mean
absolutely papers we are developing do
mention benefits there wasn't time in my
three minute presentation just then but
balancing the benefits and is absolutely
fundamental we completely accept that