next I have the real pleasure to
introduce a very good friend a longtime
friend and a veteran privacy
professional and he has been the major
privacy issues are dead he has a long
and deep career which goes back through
the limited companies and consulting in
the field of privacy and I know that
because when to offer
I think the rare and unique perspective
for all of you from one of the top
global brands working in the very center
of this information digital economy that
we find ourselves in so please join me
in multi member I will help as an event
or working Camela up here to give as a
sign of affection and respect that I
want to protect you from the color
my second tip I just remember the server
said my name is Keith Emma I am a legal
director for privacy at Google in that
past me I lead a team of lawyers around
the world and trying to navigate this
incredibly complex and increasingly
challenging myriad requirements they
were facing bullying I'm gonna speak to
you today slightly higher than most
people do of course a lot of course the
last couple days and I'm going to try to
share a few insights based upon Google's
work in the areas of privacy data
protection first like depend on BP for
the chance to speak to you all today and
I'd like to thank all of you
individually for giving me the chance to
talk to you about some of the lessons
that Google has learned as a result of
our experiences in the areas of privacy
and data protection over the course the
last decade now on Trevor introduced it
can be observed that we are all part of
the global conversation about practices
like that
well certainly agree that's true I'm
gonna try to take
employee position in your region or
countries in your company's hat in that
global conversation right now from the
perspective of a large concerned actor
like Google I really do think this
tremendous opportunity to pointed and I
want to talk about that opportunity and
what it looks like from our perspective
so I'm telling Google about 40 years ago
and when I did I had the privilege of
visiting cephalo Colossus in this region
is one of the first things I did when I
joined Google I spoke with ourself I'm
talking of the top day Shanghai and
Beijing and I walk during that busy as
someone who previously served as chief
asked out sir for some more domestic
United States corporations I had some
pretty firm fixed ideas of what privacy
is all about having a BA and I learned
that my ideas were not global in fact I
came away from from that first Asia trip
with really strong impression about the
fact that patient perceptions and
cultural traditions of privacy were two
fundamental ways distinct from those in
which I wasn't familiar for my own
experience what that did for me in my
roller book was really establish a
commitment that me and my team would
always remain closely engaged with our
nation always to ensure that the
evolution Google's privacy program would
remain sensitive to and informed by the
perspectives for these important markets
so if I think endeavor and furtherance
of that every past week or so I've
actually been traveling 50 different
countries in the region the privilege of
having my colleague dr. Lorenson with me
Lawrence is the director of privacy for
product and engineering through Google
and collaboratively we drive a passive
strategy to Google in addition to secure
legal compliance
now as you sir
and as you've been hearing here 90p for
the last couple of days there's a
tremendous amount of interest around the
world right now in privacy developments
here in the asia-pacific region as long
as I are meeting with regulators and
policy makers around the region to
discuss our perspectives on privacy we
also learned a good deal about
regulators views little trends and
development in the region so I'm going
to take a few minutes today and talk
about some of the things that I think we
learned and observed over the course of
those meetings I'm going to take back
and tie it just brought these and
suggestions about what we think this
might mean for all of us when the
professional interests of privacy and
what it means for the future of
technology and the future innovation
never have slows important meeting has
been reinforced for me over the course
of the past week is that the
asia-pacific region is uniquely
positioned to assume a global leadership
position with respect to creating the
environment here this conducive to
really unlocking as canvas suggesting
the economic social and public benefits
that can you realize from data and data
driven technologies and at least isn't
worthless that you all here in this part
of the world can demonstrate that you
can do that and in doing so it's not
inconsistent with strong enduring
commitment to protecting user privacy my
last point is something
let Google ascertain it committed to an
answer that would work we want to
provide innovative useful and privacy
protective products and technologies we
want them to improve the lives of our
users also my degree tremendous economic
opportunities resulting from the
flexible use of information and data
driven innovation now privacy is of
course essential to the long-term
success of that mission and Asia
specifically is uniquely positioned to
take a leadership position now in this
one history in this next stage of
technological and evolution during the
flexible and adaptable environment if
you have a small post when you continue
to cultivate here to foster innovation
the new deck material mediax we work
across all the cross-border privacy
rules has shown tremendous promise in
this genesis rabbah in Atlantic privacy
protection across the region and laying
a foundation for further organization
the interoperability principle that
we've been talking about on cost where
transfer principles that we can all
learn about gold each of us playing a
leading role in ensuring this global
level remains sensitive to the need for
careful consideration of a full range of
important social
dishes that are connected as the world
explores how to protect privacy while
arriving for free an efficient movement
of data across national borders in width
will allow the unlocking of this
tremendous economic value and it will
drive report on music today and tomorrow
I'm gonna pause permit their data driven
innovation does not just involve big
data in quotes or the way that many
people are excited to read recently
small businesses - are actively trying
to improve data processing and bet that
makes their own data assets to improve
their own productivity and to realize
that we for their business
now we can put a term data driven
innovation most of us evokes some image
of vast amounts of commercial rate of
the process and analyze to create value
for a few large stakeholders the stories
actually a lot more interesting a lot of
a process optimistic the reality of the
small amounts of data to drive
innovation in the smallest companies
even the most little small businesses
are increasingly leveraging data when
weather forecasts traffic patterns
traffic patterns in their stores and
which items in their stock are the most
popular with their specific customers to
drive business
and create more economic opportunity
this sort of value generation by small
businesses this critical economic
success in it happen around the world
for example more than 95 percent of
businesses in Australia are small
businesses and those businesses we
should be pointing thirty percent less
economically those ninety five percent
of businesses are increasingly going to
be looking to use the benefits of dating
a large and small to optimally compete
in tomorrow's lines now many small
businesses today work in relatively
sparse native environments without
access to the information resources
required for advanced State athletics
we call them middle the Netherlands
analyzes small data sets to give small
businesses insights into their own
customers and into their own business
and these types of insights are going to
drive tomorrow's innovation providing
these capabilities that make a
traditional derivative helpful or
attackers to small businesses and don't
have an asset so you don't have the
resources to leverage expensive data
acquisition hardware software her
infrastructure all these cater goes
Catholicism and it's a tremendous
economic opportunity
now take the feminization also the Bruce
governance and this is again an area
where Asian governments how real and
timely opportunity we believe the way
many of the social and public benefits
in this area aren't necessarily asleep
on title but their importance is various
levels in healthcare in an education we
can cut better educational and medical
pod accounts we can provide a more
efficient use of public resources
because Labor's would interest in elder
care all these issues that threaten apps
today view their time they develop due
to local nation interests they can also
lead to better evidence-based governance
by improving public access to government
information you can increase
transparency you can allow for more
inform public policy debate and you can
increase government accountability
now the recognition all these values
international can already be seen in
things like the Open Government
Partnership which currently includes 62
countries only the USA but also
Indonesia Australia so data driven
innovation continues to be the
significant potential dependent job here
companies have demonstrated a capacity
in a real foresight in leveraging data
to create value for shareholders and
that was Macy and they heard an expert
research group in London estimated the
data driven edition and associated
services has already contributed over 70
trillion Japanese net over 15 million
dollars to Japan's economy in 2014 alone
this constitutes 3.4 percent of Japan's
gross family if that were propelled by
2020 that number to set to more than a
doubling in Australian data driven in
the nation had an estimated sixty seven
billion dollars in value to Australia
in 2013 that's just over 4% Westerley
GDP which is a point of comparison is
roughly doubling to the retail sectors
complication of that market tell me
something about the growing critical
aspect of data-driven innovation in
local markets now every sector of the
Australian economy is in in the world
from predicting weather patterns to
optimize the harvesting agriculture
Jennifer deviation diagnosis treatment
outcomes in health industry to enhancing
the management of the local
infrastructure and mining operations may
that companies and governments are
taking the lead in determination
Australia's governments are already
realized that it's more than a the
testing window is developing the world's
first intelligent sensor network for
deployment across barriers agricultural
industry it integrates real-time
information on crops livestock water
weather and market to help communities
make better decisions about harvesting
and water Hashem and now right here in
Singapore we see a particular example
the data.gov message important authors
over 8,600 datasets for public use
including one mass service which offers
a one-stop geospatial data platform all
of these assets are now about the right
or to try to domestic data Technovation
Singapore's the top Development Party is
also a large number of other initiatives
such as the data Innovation Challenge
which connects the community of 500
developers to a range of over 90,000
Anson's made available at government
agencies multinationals
and SMEs so now let's come back to why
we need driven innovation is so
interesting all of privacy in fact
privacy is not just consistent with the
information it is absolutely essential
to its long-term success experiences
show the blanket prohibitions of data
collection and transfer only serve to
limit the cycle of innovation if you
look across the world that the areas are
receiving the most valued realized
through data preservation big technology
development products you can see that it
closely corresponds to regions
it created flexibility and opportunity
through the free flow of information
encourage entrepreneurship innovation to
unlock the value of the assets on the
other hand examples of some restrictions
included inflexible limits on
accommodation and repurposing of data
limits on international data transfers
or overtly restricted for a technology
dependent consent requirements consent
requirements that presume the existence
of a screen and a keyboard that don't
necessarily hire all the mobile devices
where to see these challenges just
important whether this we can come and
increasingly the line of society and
global community to a halt and change
and don't necessarily not well - she
won't say the legal restrictions that
are required 34 mechanisms now that one
of those areas with tremendous value has
in fact that I walked through data
driven innovation it becomes clear that
the wisest course is sequentially misuse
of data in ways the partners that other
time to anticipate all the ways the data
might be used in the future and create
the prescriptive sets of rules
prohibiting collection data driven
admission will flourish under the old
frameworks to focus on protecting
privacy by addressing the harvest misses
rather is predicated on misguided notion
that all the very methods of data
collection abused
no one has this one if you look at the
evolution of our products and services
then England Scientifics we can do great
things for users couldn't possibly
contemplated at the time that public as
a power came up with a better way to
index in search area also to protect
users by focusing on hearts rather than
predictions will do a better job
protecting users from any adverse
consequences of technology they'll do a
better job protecting user privacy and
they will allow markets to realize as
possible now from regional level there
were a number of examples of population
privacy right area as I mentioned
earlier as Ken said as others except of
course of the last days the cross-border
privacy rules system using visas and
water companies to ensure that their
practices were on prosper to address
first comply with the minimum
requirements of Salvage like my privacy
framework this voluntary certification
based approach will promote a more
consistent set of baseline privacy
practices for government business in
participating americanus this impact
driven approach to establishing
consistent and predictable international
standards then reflects the diversity
and economic interests of this region
more clearly foster more internation
friendly environment then would be the
case
countries where it said to opt for the
blanket option has said European rules
and regulations may not solely be
sensitive to and respect an advanced
motivation all right I'm gonna take just
a few more minutes to talk about some
rules use how to best protect privacy
there are a number of complex
considerations we have to tackle when
we're defining practices first most
importantly we have to build the best
most useful products possible now of
course when we do that we need to also
comply with all the various laws around
the world to our business simple not
right the challenges privacy needs
different
and while regulations often aren't even
reflected what we is covered it's a
service provider our hearing from our
injury with respect to their
expectations about how services are
supposed to work so in fact we need to
reconcile and incredibly diverse and
increasingly diverse set of global legal
requirements with the important that we
can truly deliver great problems and
there are practices either remain
consistent with or exceed the
expectations of our users so we continue
to delight in their products to make
their lives better and at the same time
satisfy all the requirements that are in
those models now those who serve
expectations can differ right
that is our geography the Democratic
culture and in a number of other areas
that's a big challenge and it's one that
we tackle ultimately by putting these
are in control we do things like
empowering users through simple
meaningful controls to turn their search
history off return location is portal we
try and consolidate their sites we try
to give them real transparency
information that's used to deliver
Google services to them we try to give
them as many meaningful controls as we
can through the last row and their
outsides so the users remain in control
of their Google experience and users for
ultimately in control of how their
information is used to deliver services
to them for some reason people just
believe we actually work very hard to
let them take their game with them using
a service called take out we know the
real privacy requires very very strong
security with all our data breaches in
the marketplace you all see some sort of
notice at some point about a major
corporation and suffered a hack and
somewhere waiting produces a lot of
competition
so we're doing our best to the meat
industry in providing strong protections
for our users couple examples are
attacking systems that reduce the number
of compromised Google accounts and more
than 99 percent just since 2011
now it's hard for me to imagine a
greater advance the practices are
private
we were also one of the first companies
to offer the additional protection of
multi-factor authentication across our
services and we continue to require
improving user appearances on how to use
this technology to make it as simple as
possible so the people will start our
Safe Browsing technology scours the way
to identify websites when it's time to
steal passwords that contain malware
we're currently showing about 20 million
warnings to users they're about going
after potentially dangerous
perhaps with some wonderful things I'm
most proud is that we make that Safe
Browsing information available freely to
other companies mental health now full
analysis party and Mozilla Firefox
browsers rely upon Google sales of
technology to protect reduces internet a
safer place and that together we protect
more than 1.1 million people at work
making that information really available
ok just a few closing comments
resolution it's clear you all heard the
course of the discussion last few days
that perspectives on privacy certainly
very watching around the world but I
think we're also in the growing sense
that there isn't a shared understanding
that there are important societal
cultural individual privacy interest
absolutely we all work together we are
types of professionals we as responsible
protractors in parallel the regulatory
community of legislative community to
better understand what those values are
where there are competing interests how
we can improve
and then for us to work together
separately to provide these kinds of
services to users and to do it in the
way that protects these important
drivers now in fact specifically is a
very real opportunity as I said to be an
ugly nervousness the discussion of
shared identity of the last couple of
days really just product list into a
handful of unique opportunities and
challenges we have a privacy space not
only in this region that are not world
data driven innovation will be critical
where the person success growth and
success of the ex-cons and price
specifically provide us a very real
opportunity for a pack to seize the
global competitive advantage for
companies meadows located here somehow
so that thank you have unique
opportunity I thought a lot the chance
to engage