I think companies should see whether
there are changes what
to do and whether this federal
legislation which i think is imminent
and I expect it within the next 10 to 15
years but they should not wait to
prepare for this my sense is that the
California consumer privacy acts
restrictions on selling are not going to
be eliminated by January 1 2020 in
California they will more likely be
popping up in other states and if there
is a federal law it would be quite
likely that any company is now working
on identifying selling eliminating it
where it's not necessary or qualifying
at the bolster user control and company
control quite frankly over where the
data goes will not regret that later and
say oh my god I wish I hadn't done this
work I think they will need to do that
so I would say yes to the see no to the
wait and therefore ultimately no to the
wait-and-see approach I think companies
should act now to prepare for the
January 1 2020 deadline I want to say
one other thing on that and this is only
for any viewers who happen to be in the
California Legislature if you keep
changing this law throughout 2019 which
i think is a good idea and I made a
number of requests in my open letter to
you that we should have some Corrections
of errors in the bill but if you
changing it also substantively which
both sides are requesting then I think
you should strongly consider the impact
of retroactivity on companies and
whether it wouldn't be appropriate to
give everybody another year to prepare
for this and maybe move the effective
day not just the enforcement day but the
effective date to January 1 20 21
companies are already working on this
and they could benefit from another year
after the legislative process is
finalized we have more than 40 bills
right now floating in Sacramento many of
them have very good points some of them
are very controversial and if there are
about to be passed either this spring or
maybe in the fall I think companies
should have a little
extra time to prepare for that and I
think it would also reduce the risk from
the government's perspective that cases
would be brought that raised the
constitutional concerns regarding
retroactive changes of the legal
environment given that the law has and
probably will continue to have a
one-year look-back which right now is to
January 1 2019 and so if companies are
now looking at the current version of
the law to prepare for January 1 2020
with the 12-month look back and we're
changing the law throughout 2019 and
then we're expecting the Attorney
General to come up with regulations to
reflect the changed law I think it is
unnecessarily
rushed and we should give another year
to everyone to adapt to whatever the
final version of this law will say by
the end of this year this is not a
wait-and-see to companies I think they
should see and start working on it and I
definitely don't recommend to get their
hopes up but I think from the
legislators perspective it would be a
wise consideration to give another year
after the dust settles on what the final
wording of this statute is