[Music]
what is your organization's plan for
managing privacy and is that plan
eroding or contributing to your
organization's success in this short
video series you're going to hear from
global privacy leaders as they talk
about the imperative of privacy we'll
start with how to frame the issue and
then move on to how your organization
can be thinking about managing this
complex challenge the challenge with
privacy this this word is so loaded and
and it carries meanings to people well
beyond just the commercial aspect of it
or the business aspect of it this is a
very human issue it is not like
antitrust or corporate law where
people's individual emotions and
feelings don't tend to get in the way of
what the law should be this is a
something that people are very
passionate about and it is very driven
by culture you want to make sure that
you've got an understanding and a buy-in
from the leadership of your organization
however small however big and that they
put out the message that privacy is an
important value to the company here at
the ia pp we've worked with a fortune
100 financial services company that
really dedicates executive attention to
their training program so much so that
they have a c-level executive introduce
every privacy training class so that
employees understand the value that the
corporation places on privacy now if you
saying that you care about personal
information the data of your consumers
of your customers of your employees by
equation BEC is how does that compare to
how you treat money in your organization
and I think that in many cases you find
that there is a big gap between how we
control funds and how we control this
thing that we say we so care about make
no mistake
privacy is a valuable asset of your
organization now I know that your
organization values many things research
and development into
to property customers you need to add
privacy to that list I was a CEO I would
want to leverage my information my best
asset and how am I going to do that only
if I have privacy program that enables
me to use data if you're going to build
a culture within an organization that
respects the data that you are
collecting and using and making
decisions on you've got to start with
the ability to get everybody from the
beginning of your organization all the
way through mature companies to be
thinking about the issue of privacy and
see it as something that they own a
piece of and that they have
responsibility for not just the control
functions compliance of legal department
audit but the business functions as well
as the board and senior management
there's really no question that privacy
is a bottom-line issue for organizations
today there's an upside potential
certainly the better customer engagement
trust and stickiness for your products
and services you also have to be aware
of the downside loss of customer
engagement regulatory fines the
consequences of breach there's just no
getting around it privacy matters one of
the things that we're all going to have
to start doing is getting everybody on
the same page in a company to understand
how we handle data ties in with our
corporate values our ethics how we want
to approach this issue as an
organization both publicly and in
this is the moment for privacy moves
from back room to the boardroom and has
to absolutely be on everybody's mind and
if reading the business section of any
newspaper today doesn't tell you that
privacy is important then maybe nothing
else will but let me put it in terms
that most CEOs will probably like and
that is that privacy is not just a risk
privacy is not just a cost center
privacy is an opportunity
you