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what value do you place on privacy I'm
sure your organization says that privacy
is important but how do you invest in it
how do you contribute to better privacy
for your customers and for your
organization in this video we're going
to hear from some global privacy leaders
as they talk about investing and the
value of privacy we are in a changing
time right now
the GD P R has brought about fines that
are significant any large multinational
company is going to feel some pain if
they get caught in that I sometimes talk
about the sign that we see so often in
we go in in restrooms in restaurant
where it says employees must wash hands
before going back to work and every time
I see that sign I think to myself I
really hope they do that I really hope
they do that is kind of like where we
are today with many companies and their
corporate training for privacy it's like
you give them the training in exact well
I really hope they do that companies
today know that data protection is an
important issue in fact in a recent
survey seventy-five percent of
respondents said that data protection is
a top digital risk on the flip side
though those same respondents only 35
percent believed that their senior
management saw it as a serious issue
that's a major disconnect think of it as
you know the difference between talking
the talk and walking the walk if there's
a saying that the price of Liberty is
eternal vigilance I like to think of
that saying and swap it out and said the
price of privacy is eternal vigilance if
you think what works today is gonna save
you tomorrow
you're probably gonna find yourself in a
bad situation in the future and if you
don't think through how you're going to
manage that data and create consensus
for it and protect it and secure it in
your in your company you could end up
two years three years five years down
the line without a business quite
honestly certainly plans are necessary
but you can't just write a privacy
policy and put it in a file and think
that you are done it has to be a living
breathing program your business
imperatives employee education changes
in the marketplace all of them are going
to demand that you create a smart and
flexible program because when you become
complacent and aren't contemplating
emerging topics looking at trends of
issues that might have occurred in the
past making sure that they don't occur
again then you're really not being
strategic in your vision when there is a
breach as well when something goes wrong
the regulators are going to look much
more favorably on an organization that
has actually put in place policies
procedures that has got privacy officer
then organization who hasn't done
anything whatsoever I think part of the
brand of your your company your
organization is that you become known as
an organization that can be trusted with
privacy and that I think is only going
to create greater business opportunities
because data privacy is not a matter of
just complying with law it can be used
in a way that makes people comfortable
enough to allow them to be benefited
from it you probably should be paying
attention to the risk associated with
privacy but if you're forward-looking
if you're thinking about the digital
economy and how your customers use your
digital services you're going to be
using privacy in a proactive and
positive way